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Heading checker

A page’s headings as the outline a crawler reads, h1 to h6, and what is wrong with it in words: no h1 or several, skipped levels, empty headings and headings that are only an image.

More checksUtilitiesDomain and email

The answer for https://www.allbirds.com/

allbirds.com1 thing to fix in the outline
  1. 1 empty heading.An empty heading is read aloud as nothing and tells a crawler nothing. Remove it, or put its words in; space belongs in CSS.

h11h242h316

  1. h3Men's Shoes
  2. h3Customer Favorites
  3. h3Apparel & Accessories
  4. h3Women's Shoes
  5. h3Popular Picks
  6. h3Apparel & Accessories
  7. h3Men's
  8. h3Customer Favorites
  9. h3Women's
  10. h2Added to Cart
  11. h3NothingEmpty
  12. h1Wildly Comfortable. Super Natural.
  13. h2New Arrivals
  14. h2Mens
  15. h2Womens
  16. h2Best Sellers
  17. h2Terralux™ Collection
  18. h2New Arrivals
  19. h2All-Weather
  20. h3Follow The FlockAsks for an action
  21. h2Refund policy
  22. h2Privacy policy
  23. h21. Change in Ownership and Operation
  24. h22. Scope
  25. h23. What Personal Information Do We Collect?
  26. h24. How We Use Your Information
  27. h25. Cookies, Pixels, and Similar Technologies
  28. h26. How We Share Your Information
  29. h27. Managing Your Personal Information / Changing Marketing Preferences
  30. h28. Security and Retention
  31. h29. Children's Privacy
  32. h210. U.S. State Privacy Rights
  33. h3A. Categories of Personal Information We Collect
  34. h3B. How We Use Personal Information
  35. h3C. What Personal Information We Share
  36. h3D. Your Rights
  37. h211. Additional Topics
  38. h212. Updating This Privacy Policy
  39. h2Questions or Concerns
  40. h2Terms of service
  41. h2Table of Contents
  42. h21. Privacy
  43. h22. Registration
  44. h23. Purchases
  45. h24. General Restrictions on Use
  46. h25. Content
  47. h26. SMS Messaging
  48. h27. Errors, Inaccuracies, and Omissions
  49. h28. Disclaimers and Warranties
  50. h29. Limitation of Liability
  51. h210. Indemnity
  52. h211. Links to Other Sites
  53. h212. Digital Millennium Copyright Act — Copyright Infringement
  54. h213. Dispute Resolution and Binding Arbitration
  55. h214. Governing Law and Venue
  56. h215. Miscellaneous
  57. h2Shipping policy
  58. h2Cookie preferences
  59. h3Where are we shipping to?

Read from the page as clickd receives it, before any script runs. A heading drawn by script after the page loads is not here, and a crawler that does not run scripts does not see it either.

That was one page of allbirds.com.clickd reads its first 100 pages against one rulebook and ranks every fix by what it is worth. Free, about a minute.
Read the whole site
An outline that reads in orderExample
  1. h1Roof repair in Austin
  2. h2What does a roof repair cost?
  3. h3Shingle roofs
  4. h3Metal roofs
  5. h2How long does a repair take?
  6. h2Do you work with insurance?
  7. h3What to send us after a storm

One h1 that names the page, then h2 and h3 in order with no level skipped. Three of the sections ask what a person would.

What does it check?

Rules from the rulebook, and how many of the sites clickd has read miss each.

  1. Use one main headingGive the page exactly one h1 that says what it is about.
    71%of sites miss it
  2. Phrase headings as questionsPhrase at least one heading as the question a person would ask.
    36%of sites miss it

Questions

Can a page have more than one h1?

HTML allows it, but one h1 that names the page is clearest for readers, search engines and assistants.

Does skipping a heading level matter?

It breaks the outline that screen readers and crawlers use. Go from h2 to h3, not from h2 to h4.

Should headings be questions?

Where a section answers a question people ask, yes. Assistants can match the question to the answer under it.

The whole site

One page is one part. A read checks every page against the whole rulebook and says what to fix first.

See allbirds.com’s report