Guides
How search engines and AI assistants read a site, and what to change. Each one is counted over the sites clickd has read and ends with something to do on your own.
12 guides and articlesCounted over 316,711 sitesUpdated
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of making pages that AI assistants can fetch, understand and quote when they answer a question. Most of it is SEO done with more discipline: the same crawlable, well formed pages, written so that one passage can stand on its own as an answer.
Every guide
Grouped by what you are trying to do.
Getting cited
How assistants choose what to quoteWhat is generative engine optimization?
Where the term came from, how it differs from SEO, and what assistants need from a page.
9.9%of article pages answer first6 minGuideGEO vs SEO vs AEO: what is the difference?
What each term means, where they overlap, what to do first, and how sites do on each stage.
89%of key pages carry their words in the HTML4 minGuideHow do you get recommended by ChatGPT?
What decides whether ChatGPT can show a site, and the fixes that make it readable.
0.9%of sites shut out ChatGPT's search crawler by name4 minGuideHow does a local business get recommended by AI?
What a near me answer needs from a business site, and how trades sites do on each.
14%of trades pages have no tap-to-call link3 minArticleA studyWhat assistants cite
The questions people put to assistants, across 16 lines of work and fifteen cities, and every site the answers cite.
13,885sources cited in 3,275 answers6 minCrawlers and files
Who reads the site, and what you hand themWhich AI crawlers read your site, and who blocks them?
Which crawlers exist, what robots.txt does and does not control, and how many sites block each one.
4.7%of sites block an AI crawler by name4 minGuideWhat is llms.txt, and does anyone read it?
What the file is, whether anything reads it, and how to write one worth keeping.
21%of sites serve one4 minAgents
Work an agent can do on a site, and checkWhat is agentic SEO?
An agent reads the site, fixes the code, and checks each fix on the live site. What it changes and where it goes wrong.
56%of pages fail the description rule5 minGuideHow does a livecard put a page inside a post on X?
X’s player card, what the player route must send, and each way it fails.
68,600pixels the image needs at least, or the player card does not show10 minGuideWhat does Google's Connected Apps Platform ask of an MCP server?
What Google opened for apps in Gemini and Search, and what it asks of an MCP server.
October 28Google opened the preview to app developers7 minGuideHow do you find free links to your site with an assistant?
A prompt that finds free, earned links for a site, and how to check what it returns.
50places the prompt asks for at most, each checked6 minShops
What shopping in assistants reads from a storeWhat is Google's Universal Cart, and what does it read from a shop?
What the cart draws on, what a merchant needs to take part, and what clickd checks on product pages.
40%of product pages have a useful description11 minCounted over the 316,711 sites clickd has read in full, each at its latest read, as of November 1, 2026. A score or a rule passed says pages are well formed. It does not say an assistant cites the site.
Read your own site
The rules behind every figure here, on your pages, with the fixes worth the most first. Free, about a minute.