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Heading checker

A page’s headings as the outline a crawler reads, h1 to h6, and what is wrong with it in words: no h1 or several, skipped levels, empty headings and headings that are only an image.

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The answer for https://www.allbirds.com/products/mens-tree-runners

allbirds.com/products/mens-tree-runners3 things to fix in the outline
  1. 3 h1s: “Men's Tree Runner”, “Men's Tree Runner”, “Better Things in a Better Way”. A page has one main heading.Keep the one that says what the page is as the h1 and make the others h2.
  2. h1 to h3, skipping h2: first at “Notify me when back in stock”.Each heading goes one level under the one it belongs to, so make it h2. Set its size in CSS rather than by its level.
  3. 3 empty headings.An empty heading is read aloud as nothing and tells a crawler nothing. Remove it, or put its words in; space belongs in CSS.

h13h247h326

  1. h3Men's Shoes
  2. h3Customer Favorites
  3. h3Apparel & Accessories
  4. h3Women's Shoes
  5. h3Popular Picks
  6. h3Apparel & Accessories
  7. h3Men's
  8. h3Customer Favorites
  9. h3Women's
  10. h2Added to Cart
  11. h3NothingEmpty
  12. h1Men's Tree Runner
  13. h1Men's Tree Runner
  14. h3It's Official
  15. h3Oops! Something went wrong. Please try again.
  16. h3Thoughtfully designed
  17. h3Best for
  18. h3Best for
  19. h3Thoughtfully designed
  20. h2Compare our styles
  21. h3NothingEmpty
  22. h3NothingEmpty
  23. h2BREATHABLE
  24. h2LIGHTWEIGHT
  25. h2SUPPORTIVE
  26. h2RESPONSIBLY SOURCED
  27. h2BREATHABLE
  28. h2LIGHTWEIGHT
  29. h2SUPPORTIVE
  30. h2RESPONSIBLY SOURCED
  31. h2You May Also Like
  32. h3Select a sizeAsks for an action
  33. h2Reviews for Men's Tree Runner
  34. h1Better Things in a Better Way
  35. h2Men's Tree Runner
  36. h3Follow The FlockAsks for an action
  37. h2Refund policy
  38. h2Privacy policy
  39. h21. Change in Ownership and Operation
  40. h22. Scope
  41. h23. What Personal Information Do We Collect?
  42. h24. How We Use Your Information
  43. h25. Cookies, Pixels, and Similar Technologies
  44. h26. How We Share Your Information
  45. h27. Managing Your Personal Information / Changing Marketing Preferences
  46. h28. Security and Retention
  47. h29. Children's Privacy
  48. h210. U.S. State Privacy Rights
  49. h3A. Categories of Personal Information We Collect
  50. h3B. How We Use Personal Information
  51. h3C. What Personal Information We Share
  52. h3D. Your Rights
  53. h211. Additional Topics
  54. h212. Updating This Privacy Policy
  55. h2Questions or Concerns
  56. h2Terms of service
  57. h2Table of Contents
  58. h21. Privacy
  59. h22. Registration
  60. h23. Purchases
  61. h24. General Restrictions on Use
  62. h25. Content
  63. h26. SMS Messaging
  64. h27. Errors, Inaccuracies, and Omissions
  65. h28. Disclaimers and Warranties
  66. h29. Limitation of Liability
  67. h210. Indemnity
  68. h211. Links to Other Sites
  69. h212. Digital Millennium Copyright Act — Copyright Infringement
  70. h213. Dispute Resolution and Binding Arbitration
  71. h214. Governing Law and Venue
  72. h215. Miscellaneous
  73. h2Shipping policy
  74. h2Cookie preferences
  75. h3Where are we shipping to?

Read from the page as clickd receives it, before any script runs. A heading drawn by script after the page loads is not here, and a crawler that does not run scripts does not see it either.

That was one page of allbirds.com.clickd reads its first 100 pages against one rulebook and ranks every fix by what it is worth. Free, about a minute.
Read the whole site
An outline that reads in orderExample
  1. h1Roof repair in Austin
  2. h2What does a roof repair cost?
  3. h3Shingle roofs
  4. h3Metal roofs
  5. h2How long does a repair take?
  6. h2Do you work with insurance?
  7. h3What to send us after a storm

One h1 that names the page, then h2 and h3 in order with no level skipped. Three of the sections ask what a person would.

What does it check?

Rules from the rulebook, and how many of the sites clickd has read miss each.

  1. Use one main headingGive the page exactly one h1 that says what it is about.
    71%of sites miss it
  2. Phrase headings as questionsPhrase at least one heading as the question a person would ask.
    36%of sites miss it

Questions

Can a page have more than one h1?

HTML allows it, but one h1 that names the page is clearest for readers, search engines and assistants.

Does skipping a heading level matter?

It breaks the outline that screen readers and crawlers use. Go from h2 to h3, not from h2 to h4.

Should headings be questions?

Where a section answers a question people ask, yes. Assistants can match the question to the answer under it.

The whole site

One page is one part. A read checks every page against the whole rulebook and says what to fix first.

See allbirds.com’s report