Multi-location grader

1. One brand, tied togetherTo fix

   The home page’s structured data does not name the brand at all.

   FixGive the home page an Organization block that lists each location as a department or subOrganization, or give each location’s LocalBusiness block a parentOrganization naming the brand, and the same sameAs profiles everywhere.

2. Each location stands on its ownTo fix

   0 of 1 location passes

   • allbirds.com/pages/storesNo LocalBusiness block

   FixGive each location page its own LocalBusiness block with its street address, telephone, opening hours and map position.

3. No two locations read the samePasses

   1 of 1 location passes

4. A share card for each locationPasses

   1 of 1 location passes

5. Regions and languages point both waysPasses

   Every hreflang link points both ways, with an x-default.

6. Each location is its own originalPasses

   1 of 1 location passes

7. Every location is easy to findTo fix

   Every location is in the sitemap, but no locations page links them for a reader.

   FixKeep a locations page that links every location, and list every location page in the sitemap.

8. The same details everywhereTo fix

   0 of 1 location passes

   • allbirds.com/pages/storesNo structured data to compare

   FixShow the same street address and telephone on each location page as its structured data says.

Code decides every check from the pages as clickd receives them, before any script runs. It cannot say whether a business is really at an address, only whether the site says the same thing everywhere, the way a search engine or an assistant would compare it.